The Lifetime story

1995 may be remembered for many things: Take That released ‘Never Forget’ as Robbie Williams left the band. Manchester United won the Premiership. John Major was Prime Minister and the movie ‘Toy Story’ grossed $192 million at the US box office. But at Lifetime, 1995 will be remembered as the year Heather Frankham, Executive Chairman, established her own training and consultancy business in the fitness industry.

“The founding principle was about supporting businesses to perform better – consultancy and training to deliver outstanding programmes. It was also about simplicity - finding the things that really made a difference and acting on these as well as presenting training information in a way that was easy for students despite the complexity of the subject.”

Heather Frankham - Founder and Executive Chairman

Ever since then, the company has grown from strength to strength developing the careers of thousands of individuals and, through their teams, improved the performance of some of the biggest employers in the industry. And as a result, Lifetime is now the UK’s biggest and most successful training consultancies in the active leisure sector.

Today, Lifetime offers a wide choice of solutions to our customers ranging from assessment of training and development needs for large organisations to course advice and industry recognised qualifications for individual learners. We work with the government to provide nationally recognised apprenticeships and deliver NVQ programmes within fitness, leisure operations, sales and hospitality. We also deliver bespoke programmes to meet the specific needs of our corporate clients.

We even have our own awarding organisation, Lifetime Awarding, established in 2009, to meet the growing need 'fit for purpose' qualifications and work-ready recruits in the fitness, leisure and hospitality sectors.

We’ve a great track record and have received many awards and marks of quality to prove it.

Here’s some of our vital statistics:

• We assess and train over 15,000 new learners a year.
• We consistently deliver above the national average on learner completion rates.
• 94% of learners gained employment or promotion after training with the Lifetime open courses division.
• Over 300 people work for Lifetime ... and this grows all the time.
• We’re the largest provider within the health and fitness sector delivering the greatest number of apprenticeships and NVQ programmes.
• Awarded the Centre of Excellence for Fitness for National Employers' by the National Skills Academy for Sport and Active Leisure in 2008.
• Winner of the 2009 BECTA Work-based Learning Awards for innovative use of technology in education and learning.
• First in the leisure sector to achieve the Training Quality Standard.