Your cover letter should consist of three sections. The first should introduce yourself and identify the role you are applying for. Give a brief outline of why you want the job, and why you’d be a good fit for the position. It should start by addressing the relevant person.
The second section should explain why you want to work for the company itself. Use your research about the company to explain why you support their mission or business aims. Remember to keep it personal and explain why you’d like to work in the company and industry.
The third section should explain exactly why you’re right for the role. Use the eligibility criteria from the job advert as a reference and give examples of how you’re suitable. Your CV will provide extra detail about your skills and experience, so remember your cover letter is the chance to engage with the role and company directly.