The future looks bright for Butlin’s

“We are certain that the future looks even brighter for our team’s development now we are aligned with Lifetime Training to offer the BIIAB apprenticeship qualifications.”Gemma Krasucka from Butlin’s Culture and Development

Lifetime Training will deliver the BII’s apprenticeship programme for up to 100 team members across the Butlin’s estate of family resorts.

Butlin’s has introduced the BIIAB Award in Customer and Drink Service as part of its initial four week orientation for team members and will be partnering with Lifetime Training to deliver the BII Level 2 Apprenticeship in Licensed Hospitality, and later the Level 3 Apprenticeship in Hospitality Management. The apprenticeships will assist employees to progress their careers with nationally recognised qualifications.

BII CEO Tim Hulme said: “The team at Butlin’s have recognised the extensive value that training through apprenticeships can add to their business and we’re delighted that they have chosen Lifetime Training to deliver our BIIAB framework. Apprenticeships are enabling workers in the hospitality sector to carve out a professional career path for themselves, gaining respect from their employers and peers and allowing them to progress from entry level up to management and beyond. This approach is vital for the future success of the industry.”

Gemma Krasucka from Butlin’s Culture and Development added: “We are incredibly excited to be joining forces with Lifetime Training to offer a fresh approach to apprenticeships. Our business has been built on a solid foundation of relationships and trust for over 75 years. On our first meeting with Lifetime Training we discovered those values and beliefs were shared and we had found a common purpose to help support teams be successful. Although we have had apprenticeship schemes in place before, we are certain that the future looks even brighter for our team’s development now we are aligned with Lifetime Training to offer the BIIAB apprenticeship qualifications.”

The BII and Lifetime Training announced their partnership during National Apprenticeship Week in March. With more than 17 years’ experience Lifetime Training is one of the hospitality sector’s leading apprenticeship providers.

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