Fitness fanatic to YouTube sensation

Let’s face it – how many people don’t engage with some form of social media nowadays? We now have a platform to share news and information instantly, engage with a far greater reach than that of our colleagues, friends and family and without it, I wouldn’t be where I am today…

I’ve always had an interest in health and fitness and after seven years of working in the motor trade industry, I realised sitting behind a desk all day wasn’t for me. I needed an outlet to express my passions, share my thoughts and interests and before long – and with encouragement from my friends and family - I found myself with my own YouTube channel.

I had actually been on YouTube for over a year before deciding to embark on a career in the fitness industry and it was thanks to the feedback from my subscribers that in November 2013 I became a qualified personal trainer through Lifetime Training.

I now use my blog, YouTube, Facebook, Twitter and even Skype as channels to train clients and share health and fitness advice. Managing this does require hard work and dedication and I spend a lot of time ensuring I’m able to deliver content that is interesting, informative and accessible.

I try and keep my videos as natural as possible, and whilst a lot of planning goes into the exercises, I don’t write a script and I’ve only just treated myself to a ‘proper’ camera and a light box, up until now I’ve used the webcam on my laptop. It’s then up to me to circulate this via my social media platforms and take the time to read and respond to comments, after all if they’ve taken the time to write to me then why wouldn’t I respond? It requires round-the-clock dedication but I wouldn’t change it for the world.

Working as a self-employed personal trainer means my time is my own, but that’s not to say it isn’t long hours and a hard work. Lots of early starts and unsociable hours but I won’t ever complain – I am now earning a living doing what I love and thanks to the internet, I have followers, friends and clients worldwide.  

So if you’re reading this and thinking to yourself, ‘I could do this’, then there’s only one way to find out…

Whilst I started out without any formal qualifications, before long you will want the knowledge, credibility and experience that comes with being a qualified personal trainer so try and tick this box early on. It can then take time to build up your following but stick with it, engage with your audience, respond to comments and reply to tweets – people like to chat! Integrate rich media wherever possible, upload photos and videos to keep your followers or subscribers interested and get the balance right – post regularly but don’t overdo it.

Social media has created a platform for the world to have an opinion, be creative and interact with those who inspire them, it’s now up to you to make the most of it. 

For more information on personal training qualifications with Lifetime, visit




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