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Brain fitness: the next big thing?

We think we are about to be hit by a mega-trend that will help to define the industry over the next twenty years.

As the boomers move into their sixties, the spectre of cognitive disease and diminishing mental acuity represents a threat that is every bit as scary as the loss of physical function.

That’s why brain fitness is such a hot topic; check out sites like,, and and you’ll see what I mean.

In its simplest form brain fitness works on the old use-it-or-lose it premise, but at a deeper level it is based around the concept of neuro-plasticity, which is all about the brain’s ability to form new neural pathways given the right stimulus.

In short getting older doesn’t necessarily mean we have to get slower, either mentally or physically.

What does this mean for us?

Well, if any industry is positioned to bolt on brain fitness to its core proposition, surely it’s the health and fitness business.

How much further would our reach be if we could create a true mind-body proposition that offered our members or clients an opportunity to improve their mental and physical fitness at the same time? 

We run courses specific to learning how to train older adults - take a look here.

To find out more about training with Lifetime take a look at our fitness courses or speak to one of our team on 0870 120 1207.


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