Gaining the edge with your personal training business

With numbers in excess of 15,000 new personal trainers qualifying each year, it is vital that you stand out from the crowd and start your journey towards building your business, and becoming an authoritative figure in your area.

How do you do this?

It is very simple. You set yourself realistic goals, you have a vision, you find the right people to help you with your business and you start to grow your profile. In short, this is exactly how to leave the majority standing and move swiftly towards becoming a well-known expert with a lucrative business.

Getting started…

My advice to you is to establish some habits, which you need to continue to do for your entire career. These will set you up to stand out above the crowd and move your business forward every day. These include:

1.    Learning for an hour a day

This includes book, podcasts, audiobooks, seminars and courses and covers subjects from programme and nutrition to personal development and small business planning. If you get into this habit and learn for 60 minutes a day, before long, you will become the authority on health and fitness in your area. Intelligent and successful people carry this habit through their entire lives. Education creates opportunity. As a personal trainer, opportunity is your best friend.

2.    Become a walking talking example of your end product

This means that if you are not already in great shape, turn this around and start practicing what you preach. Your options will be limited if you don’t have a strong physical presence. Again, regular training and healthy nutrition go hand in hand. These need to be the backbone to your life. If you are to become a

well-known expert in health and fitness and build a successful personal training business, it goes without saying that being the example is paramount.

Goal setting…

Whether you have just qualified as a personal trainer or you are about to open your 15th gym, you need to set yourself goals, review them on a monthly basis, and take action. It is scientifically proven that if you write your goals down, you dramatically increase your chances of achieving them. So, I suggest you start this process now and start setting your goals using the ‘bridge model’. Please keep a note of these 5 questions and make a habit of reviewing them every month…

  • What do you want to achieve?
  • What will achieving these goals mean to you?
  • Where are you currently in relation to achieving these goals?
  • What are the reasons you are where you are and not where you want to be?
  • What do you believe you need to do to move forward?

If you start your business by following these principles, you set yourself up to win and achieve all of your goals. Consistency is the key!

Dave Fletcher – October 2014

More about Dave Fletcher…

Since 2004, Dave Fletcher has built his profile one of London’s best-known Fat Loss Specialists. His clients include celebrities, professional athletes, doctors, city executives and magazine editors. Dave has also written as an expert on health and fitness in over 50 magazines and newspapers.

As well as working with a select PT client base in Central London, Dave now works as a business coach within the fitness industry, helping personal trainers to reach new clients, grow their profiles and generate more income.

His first book ‘How to Build a Six-Figure Personal Training Business’, has sold all over the world and helped hundreds of PTs to move their businesses forward.

Amazon: 'How to Build a Six-Figure Personal Training Business'
Twitter: @Dave_FletcherPT
Facebook: /Business DF
Website: (coming soon)

Got a question?

Request a call back

Lifetime Training Login



The Portal

The Portal is a tool for apprenticeship learners and managers to track learner progression and upload evidence.

  Portal Login





FUSE is an online learning community where apprenticeship learners can access resources, and interact with tutors and other learners.

Fuse Login




MyLifeTime is an online learning community where course learners can access resources, and interact with tutors and other learners.

MyLifetime Login




Apprenticeship Job Boards

The Apprenticeship Job Board - click here to apply for apprenticeship jobs and view your applications. 

Job Board Login