6 Tried and Tested tips to attract clients to your Personal Training business
I can still remember my first few weeks as a new trainer, a small fish in a big pond was an understatement. Thinking back, I was probably a bit naive in thinking clients would jump at the chance to train with me.
Finding your first ever clients, and generally putting yourself out there can be a daunting task! It doesn’t need to be. Nowadays there are plenty of tools to get eyeballs on your business and attract new customers.
Here’s 6 to help you hit the ground running…
TIP #1: ANSWER A POPULAR QUESTION USING SOCIAL MEDIA
This simple strategy will get eyeballs on your business for very little investment. Using Facebook's video uploader is super easy. You can also upload from your smartphone or using the Facebook app!
Think of a popular question that your target audience might ask and answer it, training for fat loss, strength, nutrition? Basically something they can take away and start applying.
Have a “call to action” at the end of the clip where viewers can interact and gain more information about you – your website, Twitter or Instagram.
TIP #2: POST A FITNESS TIP OR CHALLENGE OF THE DAY ON ALL YOUR SOCIAL MEDIA PLATFORMS
Giving your followers tips and challenges is a great way to promote engagement, encourage your followers to involve and respond so it’s start trending in other feeds. It’s also a good chance to show your expertise on topics.
TIP #3: DESIGN A MONTHLY NEWSLETTER
Use your current followers and email contacts and ask would they like to receive exclusive monthly newsletters giving them access to exclusive info- fitness programmes, meal guides nutrition tips etc.
The key here is to become the go to expert in your own community, so when the time comes when people need your help your name pops into their head!
TIP #4: RECORD SOME OF YOUR WORK OUTS OR SOME CLIPS OF YOUR CLIENTS
People process visual information faster so short clips work really well. It will give viewers a taste of what your training is like. The following are some of favourite apps to make really cool clips:
MAGISTO: Automatically edits your photos and videos to make a professional cuts only take a few minutes
PIC PLAY POST: creates a split screen (great for using while teaching classes or outdoor training)
IMOVIE (FOR IPHONE) OR VIDTRIM FOR (ANDROID): use themes, filter and special effects to cut and edit to enhance your clips.
TIP #5: RUN A WORKSHOP/SEMINAR
My favourite this, for a small bit of planning you can make you can showcase your personality, skills and knowledge to a big audience. Compare this to how hard it would to get 20-30 people interested in you on the gym floor
Follow these steps:
1- Pick a topic: Fat loss, muscle building, strength or whatever you’re comfortable talking about and prepare a 15 minute presentation.
2- Do some ground work: Approach your target audience on the gym floor with a signup sheet telling them about the benefits of attending the workshop. like “you’ll learn all powerful fat loss tips or the top 5 mistakes people make when trying to gain muscle”.
Pro tip: Send out a reminder (group text/email) the day before to confirm attendance.
3 – Practice your presentation: In front of some peers or friends will do, remember nothing needs to be fancy, keep it simple and easy to understand.
4 – Close out: At the end of your workshop offer the attendees a bonus as a thank you for attending, this could be a taster session or a discounted package.
TIP #6: OFFER BODY ANALYSIS CHECKS
Most don’t mind getting an insight to how their health is doing, so set a time slot during the day where you offer a general health check to members. Be sensitive with the results and lead into a more in-depth consultation where you get to position your services directly. Body analysis + Consultation = PT
The trainers who succeed in the industry today are “action takers”, they express their views and opinions on a regular basis, they create a following and inevitably capitalise on the connections they make. Don’t be afraid to put yourself out there.
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Author: Declan Doyle – Commercial Fitness tutor