What makes a life changing person

Why have values?

Edgar Schein defined culture as: “…a pattern of shared basic assumptions that the group learned… that has worked well enough to be considered valid and therefore, to be taught to new members as the correct way to perceive, think, and feel.” A more informal definition of culture is ‘the way we do things around here’. Culture plays a key role in business success. Indeed, the business’s culture affects every aspect of how it operates and how work gets done. Having a core purpose gives people a sense of identity and an ethos to guide their work. A business’s values should also set the framework for the behaviours and standards expected in the business. People are inspired by actions, not words on a laminated card. Therefore, when Lifetime Training undertook reviewing and updating their values, it was our Lifetimers who created our DNA Values. 

How did we identify Lifetime DNA?

We set up a Lifetime DNA Research Team, made up of team members, managers and senior leaders, who extracted the DNA molecules from the best of our Lifetimers, then ran a few experiments to identify the right molecular structure! Researchers asked our high performing people what particular behaviours and skills helped them to be so successful and then identified those that will help us overcome any challenge and achieve our Company goals. We also asked them to tell us about the manager who brought the out the best in them. What do they look like? (their attitudes and behaviours not what colour eyes they have). Based on their feedback we created our Leadership DNA. 

Where will it get us?

2017 and beyond! We want to build a sustainable future for our team, our learners, our clients and our business. We are a people through people business so the way our team members interact with colleagues, learners and employers is central to our success. Lifetime DNA allows us to capture the uniqueness of our approach and then to pass it on to our people. It will also ensure that we are all pulling in the same direction. 

What’s Lifetime DNA?

In the simplest terms, it’s the blueprint of who we are as a collective group working together.

It’s at the heart of our culture and defines how we want to do things: how we engage with one another, employers, learners and stakeholders. It’s what sets our Expert People apart from the competition: five molecules made up of a unique structure that encompasses the skills, behaviours and attitudes that will make the team succeed.  It is about bringing together the best of all our individuals to make a powerful, successful and talented whole. 

Our DNA conveys and underpins key aspects of our mission which places the quality of the learning experience at the forefront of everything we do whilst growing a highly successful business. 

Why we have a Behaviour Framework

The behaviour framework adds the essential detail to our DNA structure describing how we do things at lifetime. There are six behaviours; five representing our core DNA molecules and one focused on leadership behaviour at Lifetime. The framework provides working examples of what the behaviours might look like in practice, for team members, team managers and senior managers and it supports and forms part of everyone’s One to One and Evolve Conversations (our appraisal system), to help discuss and agree what is going well and what could go better in the way objectives are achieved. 

The behaviours are used throughout our recruitment process to help us identify and attract the right people to join Lifetime and form part of our talent mapping and development conversations. They also help us identify where we need to focus our development activities for the future.

If you’re interested in becoming a life-changing person at Lifetime Training, look at our careers pages.


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