Five beauty influencers you need to know about

lady applying make up

Queens of beauty social, Zoella and Tanya Burr, will always be close to our hearts when it comes to YouTube beauty channels. So which other members of online beauty royalty will we never unsubscribe from?

If you’re new to the online beauty community, these are just a handful of other names that should be at the top of your essential viewing list:


1: Huda Kattan

This Dubai-based entrepreneur began blogging back in 2010, when she was beginning to grow bored of her job in finance. She now oversees a global beauty empire alongside her two sisters, and her beauty line is sold in Sephora. If that’s not success, we don’t know what is.


2: Nikkie de Jager

The Dutch makeup artist has blogged since 2008, and has collected a loyal band of followers across social (over 7.2 million on Insta, to be exact). She’s passionate about perfecting a radiant complexion – she says: “I’m all about the glow”. She’s even brought out her own highlighter palette with professional line, Ofra.


3: Shannon Harris

Known online as Shaaanxo, Shannon started creating videos eight years ago when she realised she couldn’t find any YouTubers from her side of the globe: across New Zealand and Australia. Deciding to rectify this, she started her own beauty channel and now has her own beauty brand, xoBeauty, selling lashes and brushes. With collabs with Clinique and Smashbox under her belt, Shannon is taking the beauty world by storm.


4: Jeffree Star

Jeffree’s been brightening up the internet since the MySpace days, when he noticed people had begun to copy his makeup. Now with his own impressive line of cosmetics – all of which is cruelty-free – Jeffree is a YouTube sensation and is set to stay a much-loved member of the online beauty community for years to come.


5: Kandee Johnson

She’s blogged since 2008, and shot her first vlog the following year on her grandparents’ old video camera. A longstanding makeup artist for TV, movies and celebrities, Kandee has since risen to internet fame thanks to her upbeat persona and mad makeup skills. She’s appeared in magazines such as Elle, Glamour, Nylon and Cosmopolitan, too.


Who are your big-hitting favourites when it comes to beauty? Jump onto social, and let us know!


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