How to create a beauty salon women and men will love

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Studies show that in 2016 alone, the male grooming industry was worth over £14.9 billion. Anyway, money aside, it seems rather mean to leave the lads out - ladies aren’t the only ones who enjoy treating themselves, after all!

So, how can you create a website and salon environment that’s welcome to both guys and girls? We’ve picked out four key ways to adapt your business to attract customers, whatever their gender.

1. Marketing

What do your ads and leaflets look like right now? If they’re decorated with pictures of women, men might assume that this isn’t somewhere that’ll welcome them. Steer clear of imagery that’s overly feminine to ensure that all customers feel they can comfortably approach your beauty business.

2. Salon

Consider your reception area – what adjustments can you make to ensure men feel just as home walking in as women? The pictures on your wall, the magazines you leave on your tables – make sure there’s something for everyone.

3. Treatments

When adding treatments aimed at men to your menu, consider including a range of options for experienced beauty addicts as well as newbies to the salon scene. It’s also a good idea to stock products designed especially for men too, to recommend to clients following a treatment.

4. Referrals

Once you’ve revamped your salon to welcome beauty enthusiasts of every gender, spread the word among your friends and family. Word of mouth is one of the strongest ways to get your news of your salon out there, so you could consider offering a discount for everyone who refers a male client to your business. You could also offer introductory promotions for men to encourage them to give your treatments a go.

 

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