A step-by-step guide to launching a YouTube channel for your beauty therapist business

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Setting up a YouTube channel as a beauty therapist might sound a little daunting at first, but it's more more achievable than you might think. 

Plus, the benefits of creating video content for your salon are well worth the effort - you're likely to see a spike in new client numbers, as many people decide which salon they'd like to try next based on online content and popularity on social platforms.

1: Branding
YouTube is a useful way to build your salon's brand, and share it with a greater range of possible future clients. In order to keep your brand clear to new potential subscribers, decide early on what kind of videos you want to make, and why.  Are you making how-to videos to share your skills, reviewing products or perhaps offering tips on how to build a beauty business? If you're consistent with your content, there will be a defined purpose to your page and viewers are more likely to click 'subscribe'.

2: Camera
When you're starting out with YouTube, it's possible to shoot quality videos on your smartphone - so there's no need to splash out on a camera right away. However, if you decide later that you'd like to upgrade, many YouTubers use DSLR cameras to film their content (second-hand cameras can be a good option, if you're looking to budget).  When choosing a DSLR, it's best to spend the majority of your money on a great lens - this will allow you capture great content wherever you're filming.

3: Lighting
Lighting is key when it comes to filming videos - especially for showing the detail and true colour of makeup shots. To make sure your content is clearly and evenly lit, place an LED ring light either side of the person or subject you're filming.  It's also useful to think carefully about the backgrounds you choose for filming, too - opt for something clean and uncluttered, and perhaps wait to film until after hours to film in your salon so there aren't too many people moving distractingly around in the background. If there aren't any suitable backgrounds to film in front of in your salon, it could be worth investing in a backdrop to put up when you're making videos. 

4: Monitor
Lighting and a camera are the key components of a great video. However, if you find your YouTube following is growing and you'd like to up your game, adding a monitor to your kit is a good move. This piece of equipment allows you to watch what's going on in the frame as you're filming, so you can see how your video is looking as you're going along - this helps you to catch issues early (such as poor lighting, or a wonky shot) so there's no need to refilm later.

For more tips on how to build your beauty business, follow us on social:  Instagram, Twitter, Facebook. 

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