Meet Nicole Edmonds, our new Engagement Officer for Iceland

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Hi, my name is Nicole. I have been a regional trainer for Lifetime Training for 2 years now, but have been in the Retail Sector for 17 years. My first experience working in retail was when I was 16 years old and I was recruited as a summer employee in a small family business. This is where I found my passion for retail. From there, I wanted to experience the retail world within a larger co-operation, so, I was recruited by Dorothy Perkins. Here, I started as a part time sales assistant and progressed to the deputy store manager within 3 years. This is where I learned and developed myself and my skills within the industry and also recognised my potential.

The next challenge I set myself was to become a store manager. I achieved this by becoming a store manager for Topshop and Topman. I held this position for 7 years where I expanded my knowledge and skills. With the knowledge and skills I had gained within my time in the sector, I knew I could help others achieve what I had and offer great support. I know there is no better feeling than to help others achieve their goals and dreams.

Life as a Regional Trainer is exhilarating and rewarding. It is a joy to see learners grow, not just within themselves and their role, but also within the industry. I thoroughly enjoy mentoring and aiding progression by helping them realise their potential.

Working with Iceland has opened my eyes to how innovative and supportive as a company they are. Not just towards their employees but also towards the environment and industry. They are at the forefront of change and setting examples that other brands in the industry are quick to follow. The removal of plastics from their products was the first act of many and they continue to do so.

Iceland is also proud to help and aid colleagues progression through the company and working with them through the apprenticeship is a great way to work together.

My aim for the future is to encourage and build a working relationship with Iceland learners and encourage support for the management team to they can securely support their apprentices in their store. My vision is to work with Iceland to create a working environment in which we are working as one team, offering the best apprenticeship programme possible to develop talent.

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